Teaching "Stuff" About Ecology
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Annie Leonard, a 45-year-old environmental activist, is taking a new tack on how she spreads her message of ecological responsibility, reports The New York Times. She discovered cartoons.
Reports the Times:
""We environmentalists are a whiny, wonky bunch," Leonard says. "We bombard people with facts. But who wants to join a movement where people just scold you? We have to make it inspiring. We have to make it fun.
"In the past 2 1/2 years, more than 12 million people worldwide have viewed Leonard's animated Web video, "The Story of Stuff," a 20-minute expose of humanity's wasteful ways. It has been translated into more than 15 languages and has spawned a book of the same name, published on recycled paper with soy ink."
