Megan Linebarger's blog

Launching a Business: A Case Study

Zazu, referred to by its creators as “the smartest damn alarm clock," is an application for smart phones. It is the brainchild of four young entrepreneurs, all under the age of 25, who despite busy schedules and school obligations have taken on the daunting task of launching a company. If the name sounds familiar, it's because it happens to be the same name as the famous bird from "The Lion King," who serves as King Mufasa's assistant.Read more

Joining a Startup: How We Can All Be Entrepreneurs

Not all of us are born with the entrepreneurial spirit flowing through our veins. But being involved in a startup is something anyone can do. And while it may just take one person to produce the big idea, to “power the vehicle” and become a successful venture a young company needs a strong team.
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Branding Your Business Using Social Media

We all know about the dangers and benefits of using social media in our personal lives and the importance of personal branding. But these outlets are equally as useful in the business world. Sites such as Facebook and Twitter are increasingly being used as marketing and publicity tools for companies. And when budgets are tight, using these sites can be a cost-effective solution to branding and marketing needs, especially for a young organization.
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Ideas Into Dollars: The Sound Business Pitch

No matter how amazing your venture may be, if you can’t show others how great it is, you might miss your opportunity to get it started. Getting funding isn’t easy and these days venture capitalists are less likely than ever to invest in startups. So it’s important to have the pitch perfected--whether its the impromptu elevator pitch or a formal written business proposal.
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University Venture Incubators: Empowering Entrepreneurs Across Campus

With the entrepreneurial spirit teeming on university campuses across the nation, it’s no wonder many schools have begun to offer student entrepreneurs the resources they need to move their business ideas forward. And Gen Y students are taking advantage of these business incubators, turning their fresh and innovative ideas into moneymakers. 
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